Times are changing. The 21st century is trying to be aware and in the process is trying to see the world through a larger lens; understanding that they grow when the community grows with them. With the thought of living in harmony and being responsible the corporate social responsibility part of organizations have grown over the time. Companies have started to share the onus of working for the society to bring an overall positive impact on the communities, cultures, societies and environments in which they operate and hence it is no longer the sole responsibility of public policies.
The section 135 of the Companies Act states that any company, be it an Indian company or a branch/project office of a foreign company in India with a net worth of Rs. 500 crores or more/ or a turnover of Rs. 1000 crores or more/ or net profits of the company to be Rs. 5 crores or more has to create a CSR committee. And have to spend at least 2% of its average net profit for the immediately preceding 3 financial years on CSR activities. The qualifying company also has to constitute a CSR Committee of the Board of Directors (Board) consisting of 3 or more directors.
Now in this scenario, it is the company’s responsibility to make sure that the allotted money is used for social causes. This the part where NGOs get their much needed breakthrough. There are big companies with huge amount of money that they need to invest in good projects; all you need to do is create a plan that you are end-to-end sure of, use your past work to justify your capabilities and display a clear & transparent system of functioning and you can easily negotiate funds for your cause. The glitch here is the large amount of documentation and paperwork one has to go through for proper due-diligence.
The companies are ready to help you in your cause because they need people who can actually work well with the funds they provide. But to build their trust, it is essential for them to have due diligence done. As an NGO, it is an exhausting process, they waste a lot of precious time and manpower which is already scarce in an NGO. With too much to be done and very little time at hand, due diligence is an extra huge effort. An easier way out should be the approach.